The subject of whether or not to try ranking for zero search traffic keywords is addressed in a Google office hours hangout by Googlers.
If they should target them for ranking purposes, the questioner remarked that they are ranking for keywords with no search volume.
Consider How People Search
We got loads of helpful tips in our On-Page SEO Guide article and we recommend to consider how users could locate a website.
It’s noteworthy that Google advises considering how various readers would search based on their level of education or expertise.
Someone who is unfamiliar with a subject may use unusual search terms, whereas an expert will use the jargon that is widely accepted.
Zero Search Volume Keyword Targeting
Zero Search Volume Keywords Targeting is a current trend that is being discussed. Its name is not a good keyword research technique. Targeting longtail search queries is the true goal of the technique.
Longtail searches are keyword combinations that are hardly searched. Long-form keyword phrases are frequently used incorrectly to relate to the longtail idea.
That is false.
The distinguishing feature is how rarely something is searched for. It’s also a good strategy because it makes sense to optimize for a phrase that people would search for.